Amrop announces rebranding as the Executive Search business comes out of the crisis

Amrop, the world’s largest network of independent executive search firms, recently announced a global rebranding across its entire network. This new global brand reflects and embraces Amrop’s strengths as a progressive, cohesive and context-driven global executive search organization.

Amrop’s new brand reflects the high quality approach and the unsurpassed global scope of its network. The group’s new logo, called the ‘Nexus’, symbolizes their network of experts around the world, coming together and focusing their knowledge and expertise to meet the needs of our clients, who stand at the center. All Amrop’s firms across 57 countries will launch the new brand locally in early 2010. The new global website ( is already live, with local websites to follow in a similar fashion in the coming weeks.

Context Driven Executive Search is the approach used by Amrop use to understand the unique situation of its clients and candidates. The approach focuses on five dimensions of context: business, financial, cultural, candidate and service. Being Context Driven means that Amrop has search professionals on-the ground around the world, locals with specialized industry and market knowledge and influence. It means senior level expertise and attention on every project. It means a progressive networked structure that brings these strengths together. But most of all, being Context Driven means Amrop doesn’t just deliver a list of names, but instead delivers leaders who truly fit with clients’ companies and help them grow.

Amrop’s Chairman, Ulrich Dade, said “Our new brand is progressive and modern and reflects the fact that Amrop is a forward-looking organization of highly qualified professionals, yet it also symbolizes our commitment to our clients. Understanding context is key to success on every project we undertake. Amrop is uniquely positioned to grasp and address the contextual realities of each of our clients, and to apply this knowledge on every assignment. We do believe that Context Matters.”

The current economic crisis has shown that a networked organization like Amrop is more resistant to market pressures and less vulnerable than other executive search firms with more rigid central structures. Amrop’s Context Driven approach has allowed the organization to remain competitive, and continue to gain market share, despite the economic downturn.

Costa Tzavaras
Amrop – Worldwide Secretariat